This is the company that the Experimental Fashion class visited in New York.
JF & SON’s fanatical obsession with textiles informs the company’s approach to production and design. Working with hand-weavers throughout India, the company develops custom fabrics, which are sent to the vertically integrated JF & SON studio in New Delhi. In this creative environment, JF & SON authors a new design vernacular, combining elements of modernism with traditional methods of beading, embroidery, and printing. By partnering with artists and artisans from New York to India, JF & SON meets its ideals of fairness in labor, while reinforcing its commitment to community and collaboration everywhere.